The total GHG footprint for a range of popular export non-organic and organic Pipfruit varieties grown in NZ has been evaluated. The research included work with independent growers of varied sizes and GHG measurement across the supply chain including consumption life cycle stages. This is the most comprehensive study done with full industry cooperation. Project activities extended to developing cost saving and GHG reduction strategies, providing guidance for the ongoing management of GHG emission over time and business case development. A summary of the project findings is available at http://www.maf.govt.nz/climatechange/slm/ghg-strategy.