Theme: "Sustainability Rhetoric: Facts and Fictions"
The social, environmental, economic and cultural aspects of sustainability have never been more relevant to the understanding of management and organisations. Recent years have witnessed an explosion of interrest, research and debate as sustainability has been transformed from a marginal to a mainstream practitioner and academic concern. We have witnessed how companies are eager to promote their sustainability practices and demonstrate to their customers that they are acting responsibly. At the same time, the number of scandals and unsustainable behaviour among public and private organisations are not easing. Rather, reports on unsustainable practices are increasing and research is expanding. This begs the question: In this age where sustainability is accepted as the norm and businesses make concerted efforts to showcase their social responsibility, why are the incidents of irresponsibility and unsustainable behaviour becoming even more prevalent?