Chinese markets becoming more sensitive to NZ horticultural sustainability attributes

Monday, 6 August 2018

At the recent Horticulture New Zealand conference, Rabobank discussed the marketing of New Zealand’s horticultural products to China. Hayden Higgins, senior horticultural analyst at Rabobank, highlighted that although food safety and quality were traditionally the points of competitive advantage for NZ products sold into China, this market was increasingly becoming sensitive to sustainability attributes.

More at: